Anyone that has ever tried to rank a site on Google or for that matter any of the major search engines has had to become familiar with backlinks.
These are nothing more than incoming links to your website and can be called anything from inbound or inward links to backlinks or incoming links. It’s basically when another site owner or webmaster places a link on his site that directs his readers to your site.
Backlinks are seen by the major search engines as a vote for your site and for this reason they are greatly sought after and are very important to your presentence on the web.
The main reason that backlinks have become extremely popular over the years is due to the way the major search engines treat them. They are like gas for your car and content is like the size of the engine. While having a large powerful engine is very important if you ain’t got no gas you want get very far.
It is imposable to rank for a competitive keyword without backlinks however, very possible to rank for a competitive keyword with nothing more than backlinks. Think of it like this, every time you use a keyword on your site it’s a vote for that keyword. When Google lands on your site they see the keyword “backlinks” and assumes the content is about backlinks.
You’re only able to use the keyword so many times in your content before it starts looking crazy. Let’s say you manage to use the keyword a total of 25 times. Your competition then uses the keyword in the content on his site 26 times and ranks higher then you in the search engines.
There is a point where your site will get penalized for using the keyword to many times in the text.
Then I come along and use the keyword a couple times in my text but then get other sites to link to me using the keyword in the anchor text from all the sites that are linking to me. Google then counts and says that you guys used it 25 and 26 times however I used it 110 because I have over a hundred sites linking to me. So…I outrank you all. As time goes on others figure out what I’m doing and begin doing the same thing before long your site is no longer showing up in the search engines for any of the good keywords.
Backlinks do more than just get your site showing up for the keywords in the major search engines; they also drive traffic to your site. And when you start getting backlinks the idea is not to just get backlinks but to get backlinks that drive traffic.
