How to Create High-Quality Backlinks the Search Engines Will Love

One great benefit of article marketing is the generation of
high-quality backlinks.

Simply put, a backlink is a link to your website from another
website. There is a difference in quality of backlinks, and
search engines know the difference. When marketers first learned
that search engines rewarded websites that had many links from
other websites, they began to establish link farms (they traded
links with each other) that were nothing more than pages upon
pages of links. Clearly, these links were not helpful, either
for someone looking to follow a link, or for the search engines,
who at first supposed all the links meant a high-quality site
was being linked to.

As search engines got smarter, marketers realized they needed
links to be contextual: that is, there should be a body of
content (at least a paragraph) surrounding the backlink. This
new understanding defeated the purpose of link farms, and
marketers began to understand and see the value in article
marketing: They could write one article, send it to 100 or more
article sites, hopefully have it reprinted several times, and
have contextual (high-value) backlinks from a number of sources.

Generating quality backlinks is one of the real values in
article marketing. But search engines have gotten smarter still,
and they now tend to see this as a form of link spamming (though
not as bad as the link farms).

So how can a marketer engage in article marketing to generate
backlinks without appearing to spam? By subtly changing your
content for every 20 or so submissions you make. Some marketers
change the context immediately surrounding their website link,
which is good, but I suggest you go a step further and actually
edit your article a bit. If you aim for a 300 word article, and
you write 350 words, pare it down to your original goal and
submit your article to 20 or 25 sites.

Then, edit your article (and resource box) by working back in
the extra 50 words and removing others to create a very similar,
yet different, article (you can keep the same title). Submit
again to another 20 sites or so. You can do this over and over
again, because each time you rework your article (and your
resource box), you will change the content enough that it
doesn’t appear as though you are link spamming.

This is how you generate quality backlinks that search engines
love.