There are always two types of things- good and bad. On a similar note, search engine ranking are also based on two types of techniques- White Hat and Black Hat technique. The former represents legality and adherence to rules and regulations whereas the latter denotes illegitimate operations and defying the set standards and all this pertains to internet domain.
Actually what happen is website developers and owners, in order to generate huge traffic to their website, provide indefinite and unnecessary backlinks to and from their website. This is considered a Black Hat technique. What is required is your website should contain only relevant links otherwise it is considered against cyber laws and that you are trying to eat out the shares of others websites by shifting the readers to your own website. This comes under the purview of ethical SEO where you have to take care of others while thinking of your own profits and benefits.
In a way, your link building campaign should be focused upon generating relevant traffic and not haphazard movement of visitors. Thus, since you have known the technique of how search engines proceed with the determination of rankings and indexing, you should adhere to the laws and follow fair rules and policies. This is what ethics in cyber activities demand. Might be you are able to generate huge traffic with Black hat techniques initially, but ultimately, you can be blacklisted by the search engines and this can be even more dreadful. So the advisable option is to go for White hats.
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