Google uses the PageRank algorithm to rank pages in their search engine results. The algorithm is based on analysing link structures: each link can be seen as a vote by a page for another page it links to. It is necessary to have a basic understanding of how PageRank works to be able to optimize web sites for the Google search engine .History of PageRankPageRank was invented by Larry Page at Stanford University, and named after him. Page began the project in 1995, and worked on it with Sergey Brin. The project then lead to the prototype Google in 1998. Google Inc. was founded to manage the Google search engine, which used PageRank. Currently the trademark PageRank belongs to Google Inc., but the original patent for the PageRank algorithm is assigned to Stanford University.Google has since grown to the largest search engine in the world, with nearly two thirds of searches made on Google. The PageRank

 The importance of generating backlinks to increase Page rank can not be emphasized any more, it is absolutely mandatory. Once you start your backlink building campaign, you will find that it can be a difficult task if you don’t know which direction to take. The traditional way to acquire backlinks is to search the internet for websites with a high PR that share the same or similar interest with your own and ask them for a reciprocal link. A reciprocal link is an link exchange between two website owners where each party agree to place each others links on their websites. The problem that occurs when searching for reciprocal links is, if you are just starting out, then your page rank will probably be zero. Most sites that are already established do not gain any incentive to exchange links with you. The other alternatives to finding established sites to link is to get a little creative in order

If you’re serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet. By the late 1990s, plenty signed up and did the basics like placing keywords in the META data.Unfortunately, that’s all some companies do – pick out keywords that may or may not be appropriate and pack them into the META keyword data set that search engines pretty much ignore.Proper analysis requires sound thinking and judgment in many areas. We’ll focus on two major ones – Top 300 and page caching.Top 300 What’s the Top 300? It doesn’t sound too valuable unless your biggest customer of the last 10 years actually traveled that deep into the depths of search engine information overload.Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think