PageRank is that magic number between 1 and 10 that Google assigns to every website. It is a number that is computed using the link structure of the World Wide Web and it measures the relative importance of all pages. It is an important number that partially allows Google to return the best results to a user’s query.Search Engine Optimization (SEO) gurus spend much of their time trying to improve a site’s PageRank because the larger this number the larger the traffic driven to the site via organic search results. Even though the algorithm for computing a page’s PageRank was published by Google’s founders in 1995, the algorithm has since been modified to scale up to the web’s enormous size as possible and also to circumvent being exploited by SEO experts. These continuous

Backlinks are links that are directed towards your website. Backlinks are important for search engine optimization because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. Backlinks are also called inward links, in links, inbound links or incoming links. Backlinks are the building block of good SEO.Web designers and firms have been practicing this for years, outside of blogging. Website marketing is more dependent upon backlinks. Building backlinks however, can be a slow and tedious process every site owner and blogger has to face. When you are building a quality web-page, it’s important to build quality backlinks that are relevant to the theme of your site. Having

The importance of generating backlinks to increase Page rank can not be emphasized any more, it is absolutely mandatory. Once you start your backlink building campaign, you will find that it can be a difficult task if you don’t know which direction to take.The traditional way to acquire backlinks is to search the internet for websites with a high PR that share the same or similar interest with your own and ask them for a reciprocal link. A reciprocal link is an link exchange between two website owners where each party agree to place each others links on their websites. The problem that occurs when searching for reciprocal links is, if you are just starting out, then your page rank will probably be zero. Most sites that are already established do not gain

Back in the “old” days of a couple of years ago, search engine optimization (SEO) was all about keywords. Repeat the same phrase fifty times on your homepage and your site would pop up when that phrase was searched in Google. Thankfully for consumers and entrepreneurs alike, the search engines have wised up to such practices. With the creation of more detailed and precise algorithms, Google has come up with better ways to highlight the most relevant and trusted websites.Just Because You Build It…Creating a beautiful website with groundbreaking information does not guarantee high site traffic. Once the website is ready to be unveiled to the public, it is time to begin a serious marketing campaign to attract the eyes and ears of interested consumers. The best way to get this kind of