PageRank is that magic number between 1 and 10 that Google assigns to every website. It is a number that is computed using the link structure of the World Wide Web and it measures the relative importance of all pages. It is an important number that partially allows Google to return the best results to a user’s query.Search Engine Optimization (SEO) gurus spend much of their time trying to improve a site’s PageRank because the larger this number the larger the traffic driven to the site via organic search results. Even though the algorithm for computing a page’s PageRank was published by Google’s founders in 1995, the algorithm has since been modified to scale up to the web’s enormous size as possible and also to circumvent being exploited by SEO experts. These continuous changes to the algorithm are not published and SEO engineers often find themselves trying to understand how the algorithm works by monitoring Google’s

You’ve probably heard the buzz about social media marketing (SMM). One of the components of SMM is social bookmarking. With the right advice and the right strategy, you can use social bookmarking to boost links to your company site and increase your site’s relevance for the keywords that pertain to your business.The Opportunities in Social BookmarkingInbound links to your website are tremendously important to your search engine ranking. In fact, most search engine marketing experts believe that Google’s ranking algorithm is weighted far more heavily towards links than it is to keywords.SMM offers many ways to generate these links for little or no cost – articles, social media sites and blogs are just a few examples. Social bookmarking is another.With bookmarking, you save bookmarks to blog posts, articles and web pages (including your own). You tag them with a “keyword” of your own choosing (preferably related to your business). You can then add a “tag cloud”

 By: Jonathan HaryantoBacklinks have become one of the most important aspects of Search Engine Optimization. Backlinks, also known as “Inbound Links,” refer to the links that are placed on other websites and that are directed towards your website. They are what tells the search engines that you have a site of interest to others who have linked to it, thus raise your ranking on the search engines.Backlinks are important to climb the page ranking in the search engines. What other websites say about you is critical for search engine credibility. If you can control what the links say and where they link to in your site then you can influence the search engine results. Therefore, your marketing campaign for your sites has to include the effort of obtaining link popularity.While building backlinks, you need to aim for quality instead of quantity. Search engines give more credit to a link from a site related to yours than

After the registration of domain name selection of web host is another rational step a user need to consider. Though, finding an ideal host is a daunting task. One can find several companies offering web-hosting services to the clients. While locating keyword web hosting in the search engines one will find more than 100 million outputs!One cannot deny the fact, for a successful online presence a dependable web hosting is must. Online presence and accessibility of a web site is must. If not, one should remain ready to loose clients and prospects. For an instance, if one compare this with a traditional business.CATEGORIES OF WEB HOSTING:One should select a web hosting deal according to his/her site. One cannot fulfill his/her requirements from same hosting deal for a personal web site, web site meant for email newsletter subscription and archives, e-commerce site or web forum. Web hosting can be divided into four prime categories:1. Virtual (shared) hosting,2.

After designing of website next important thing is to get it hosted on the internet. The task is not at easy as there are so many companies offering various types of web hosting packages like shared web hosting, dedicated web hosting, managed web hosting etc. Now the problem is which one to use?In general it is considered a good idea to go for shared web hosting if the user is in a small business and wants to save cost. However before finalizing the deal it is good to know what is shared web hosting service and what are the merits and demerits of shared web hosting.Defining shared hosting:If extremely high performance and high bandwidth are not the points in question, then shared web hosting service can be a most convenient and economic way of hosting web sites.. As name implies, in case of shared web hosting service, the web server that hosts the web pages is